Ads Agent

The Ads Agent monitors, reports on, and optimizes your ad campaigns across Apple Search Ads, Google Ads, Meta Ads, and TikTok Ads. It has full read and write capabilities — from performance dashboards to pausing campaigns and adjusting bids.

What it can do

Reporting and analysis

• Campaign health monitoring — unified view of spend, installs, CPI, and conversion rates across all platforms
• Search term mining — discover what users searched to find your ads and identify new keyword opportunities
• Keyword performance — track which keywords drive installs vs. which waste budget
• Negative keyword detection — find irrelevant search terms eating your budget
• Cross-platform comparison — see all your ad platforms side by side

Campaign management

• Pause and resume campaigns — stop underperforming campaigns or restart winners
• Budget adjustments — reallocate daily budgets across campaigns
• Bid management — update keyword bids based on performance
• Keyword management — add new keywords, adjust match types
• Negative keyword automation — block irrelevant search terms

AI-powered analysis

• Claude Opus-powered insights — every analysis uses Claude Opus for deep reasoning about campaign performance, spotting patterns that simpler models miss
• Cross-agent context — the Ads Agent shares context with the Orchestrator and other agents, so ad recommendations factor in review sentiment, ASO changes, and retention trends
• Natural language summaries — campaign performance explained in plain English, not just numbers

Dashboard

• Cached campaign data — your ad dashboard loads instantly with locally cached data, refreshed on each sync cycle
• Unified view — all platforms in one place with consistent metrics and formatting
• Pending actions queue — review and approve campaign changes before they execute, with one-click approval or bulk actions

Smart automation

• Wasted spend detection — alerts when campaigns deviate from expected performance
• Budget reallocation suggestions — recommends shifting budget from underperformers to high-ROI campaigns
• Anomaly alerts — notifications when CPI spikes, installs drop, or spend patterns change

Safety guardrails

Write operations are protected by multiple layers:

You can configure the agent to auto-execute approved action types or require manual approval for everything.

Supported platforms

Metrics tracked

All metrics can be broken down by campaign, with campaigns sorted by spend.

Setup

1. Go to Settings → Integrations in Fload
2. Connect the ad platform(s) you want to manage
3. Grant the required permissions (reporting + campaign management)
4. Once connected, the agent syncs your campaigns and starts tracking
5. Access reports from the Ads section in the sidebar

Use cases

For marketers

Spot underperforming campaigns, identify new keywords from search terms, and let the agent handle routine optimizations like pausing wasteful campaigns.

For founders

Get a unified view of ad spend vs. installs across all platforms without logging into each one separately.

For agencies

Manage multiple clients' campaigns from one dashboard with built-in safety guardrails.

What's free vs. paid

See Pricing for the full breakdown.