Google Ads
Connect Google Ads to track Universal App Campaign (UAC) performance — spend, clicks, installs, and conversions.
What it pulls
| Metric | Description |
|---|---|
| Ad Spend | Total campaign spend |
| Impressions | Ad impressions |
| Clicks | Ad clicks (stored as "taps" for consistency) |
| Installs | App installs attributed to Google Ads |
| Conversions | In-app or website conversions |
| CPA | Cost per install |
| CPM | Cost per 1,000 impressions |
| CTR | Click-through rate |
| Conversion rate | Clicks → installs |
All metrics can be broken down by campaign.
Setup: OAuth
Google Ads uses OAuth through your Google account.
Steps
- In Fload, go to Connectors → Add connector → Google Ads.
- Click Connect with Google.
- Log in with the Google account that has access to your Google Ads account.
- Authorize Fload to read your Google Ads data.
- Select the customer/account you want to connect.
- Click Finish.
Manager account support
If you use a Google Ads Manager account (MCC), you can connect with your manager account credentials. Fload will prompt you to select the specific customer account (child account) to sync.
Fields required
| Field | Description |
|---|---|
| Customer ID | 10-digit Google Ads account ID (no dashes), e.g. 1234567890 |
| Login Customer ID | Manager account ID (only if using MCC) |
What features this enables
- Google Ads metrics on your dashboard
- AI chat — "how much did I spend on Google Ads last quarter?" "compare Google vs. Apple UAC installs"
- Anomaly detection on ad metrics
- Cross-platform ad comparison
Troubleshooting
"Access denied" during OAuth Make sure you're logging in with a Google account that has at least Read Only access to the Google Ads account. Standard access or above is required to read campaign data via the API.
No campaign data Universal App Campaigns must be active or have historical data. Brand new accounts with no campaigns will show no data.
Conversion data is missing Google Ads conversion tracking requires conversion actions to be set up in Google Ads and linked to your app. Without this, install data may be absent even if clicks are tracked.