Growth Audit
The Growth Audit agent analyzes your app's performance across six key areas and generates a comprehensive report with a letter grade, detailed scores, and prioritized recommendations. Think of it as a growth consultant that reviews your numbers and tells you exactly what to fix.
What it evaluates
| Category | Weight | What it looks at |
|---|---|---|
| Monetization | 20% | Pricing effectiveness, trial-to-paid conversion, LTV, ARPU |
| Retention | 25% | Day 1/7/30 retention rates, churn, cohort behavior |
| Acquisition | 12% | Channel performance, cost per acquisition, funnel efficiency |
| ASO | 20% | Keyword coverage, screenshots, rating, localization |
| Engagement | 15% | Session frequency, feature adoption, time spent |
| Reviews | 8% | Sentiment trends, rating distribution, review velocity |
Each category receives a score (0–100) and a letter grade: A (90+), B (80–89), C (70–79), D (60–69), F (<60).
What the report includes
Overall score and grade
- Weighted score across all six categories
- Top 3 wins (your strongest areas)
- Top 3 issues (areas that need immediate attention)
Per-category breakdown
For each of the six categories:
- Score and performance level (pass, warning, or fail)
- Specific pass/fail checklist items with actual vs. expected values
- Insights explaining what the data means
- Recommendations for what to do about it
Prioritized recommendations
Every recommendation is ranked by:
- Severity — how badly this issue hurts your growth
- Impact potential — how much improvement you'd see if fixed
- Effort required — quick wins vs. strategic initiatives
Grouped into Critical, High, Medium, and Low priority.
How to run an audit
- Navigate to Growth Audit in the sidebar
- Select the app you want to audit
- Choose the time period (default: last 90 days)
- Click Run Audit
- Results are ready in 2–5 minutes
Trend tracking
Every audit is saved, so you can track your scores over time:
- See how each category grade changes across audit runs
- Compare current scores vs. previous runs
- Measure whether your improvements are working
Use cases
Quarterly growth reviews
Run the audit every quarter to track progress, identify new issues, and align your team on priorities.
Pre-funding pitch prep
Generate a report to demonstrate data-driven decision-making and show investors you understand your growth blockers.
Post-launch health check
After a major release, measure the impact on retention and engagement — and catch unintended side effects.
Data sources
The audit uses data from all your connected platforms:
- App Store Connect and Google Play for downloads, revenue, ratings, and reviews
- Ad platforms for acquisition cost data
- Analytics tools (Amplitude, Mixpanel, PostHog) for engagement metrics
- RevenueCat or Stripe for subscription data
The audit also pulls from TimescaleDB for time-series metrics, giving you high-resolution historical data for trend analysis and anomaly detection within the audit.
The more data sources you connect, the more complete the audit.
What's free vs. paid
| Feature | Free | Pro ($50/month) |
|---|---|---|
| View past audit scores and trends | Yes | Yes |
| View historical reports | Yes | Yes |
| Run new AI-powered growth audit | — | Yes |
| AI-generated recommendations | — | Yes |
See Pricing for the full breakdown.