Growth Audit
The Growth Audit agent analyzes your app's performance across six key areas and generates a comprehensive report with a letter grade, detailed scores, and prioritized recommendations. Think of it as a growth consultant that reviews your numbers and tells you exactly what to fix.
What it evaluates
| Category | Weight | What it looks at |
|---|---|---|
| Monetization | 20% | Pricing effectiveness, trial-to-paid conversion, LTV, ARPU |
| Retention | 25% | Day 1/7/30 retention rates, churn, cohort behavior |
| Acquisition | 12% | Channel performance, cost per acquisition, funnel efficiency |
| ASO | 20% | Keyword coverage, screenshots, rating, localization |
| Engagement | 15% | Session frequency, feature adoption, time spent |
| Reviews | 8% | Sentiment trends, rating distribution, review velocity |
Each category receives a score (0–100) and a letter grade: A (90+), B (80–89), C (70–79), D (60–69), F (<60).
What the report includes
Overall score and grade
- Weighted score across all six categories
- Top 3 wins (your strongest areas)
- Top 3 issues (areas that need immediate attention)
Per-category breakdown
For each of the six categories:
- Score and performance level (pass, warning, or fail)
- Specific pass/fail checklist items with actual vs. expected values
- Insights explaining what the data means
- Recommendations for what to do about it
Prioritized recommendations
Every recommendation is ranked by:
- Severity: how badly this issue hurts your growth
- Impact potential: how much improvement you'd see if fixed
- Effort required: quick wins vs. strategic initiatives
Grouped into Critical, High, Medium, and Low priority.
How to run an audit
- Navigate to Growth Audit in the sidebar
- Select the app you want to audit
- Choose the time period (default: last 90 days)
- Click Run Audit
- Results are ready in 2–5 minutes
Trend tracking
Every audit is saved, so you can track your scores over time:
- See how each category grade changes across audit runs
- Compare current scores vs. previous runs
- Measure whether your improvements are working
Use cases
Quarterly growth reviews
Run the audit every quarter to track progress, identify new issues, and align your team on priorities.
Pre-funding pitch prep
Generate a report to demonstrate data-driven decision-making and show investors you understand your growth blockers.
Post-launch health check
After a major release, measure the impact on retention and engagement, and catch unintended side effects.
Data sources
The audit uses data from all your connected platforms:
- App Store Connect and Google Play for downloads, revenue, ratings, and reviews
- Ad platforms for acquisition cost data
- Analytics tools (Amplitude, Mixpanel, PostHog) for engagement metrics
- RevenueCat or Stripe for subscription data
The audit also pulls high-resolution historical data so it can spot trends and anomalies over time, not just current values.
The more data sources you connect, the more complete the audit.
What's free vs. paid
| Feature | Free | Pro ($50/month) |
|---|---|---|
| View past audit scores and trends | Yes | Yes |
| View historical reports | Yes | Yes |
| Run new AI-powered growth audit | – | Yes |
| AI-generated recommendations | – | Yes |
See Pricing for the full breakdown.